Lasse Svan Golf Profile | Lexton Links Ambassador

Ambassador

Lexton Links — Ambassador

Lasse
Svan

Former professional handball player, now mental coach, TV analyst and dedicated golfer

Lasse Svan is among the most successful Danish handball players of all time. Over the course of his career, he achieved what very few players manage: Olympic gold, World Championship gold, European Championship gold and the EHF Champions League. This places him at the highest level of international handball.

Since retiring from handball, golf has taken a central role in his daily life. For Lasse, golf still demands concentration, timing and decision-making, but at a different pace. The transition is natural for an athlete who remains driven by quality, rhythm and the feeling of being well prepared.

A career at the highest level

Lasse made his debut for the Danish men’s national team in 2003 and finished with 246 caps and 572 goals. For more than a decade, he was a consistent part of a Danish side that established itself among the best, with medals at major tournaments and sustained performance at the highest level.

246 International caps – 572 goals

Olympic Gold 2016

World Champion 2019 – 2021

European Champion 2012

2023 Hall of Fame

Lasse Svan celebrating — A familiar image of Lasse in his element. Competition, intensity and the composure that comes with years at the highest level.

Lasse Svan in play — As a right wing, he was known for timing, precision and the ability to perform in decisive moments. Qualities that still define his approach to sport.

Since ending his playing career, Lasse has continued working with performance beyond handball. This makes him a strong fit for Lexton Links: someone who combines experience, credibility and attention to detail with an active lifestyle where quality remains central.

Lasse as an ambassador for Lexton Links

For Lasse, golf clothing is primarily about feeling comfortable and at ease. When comfort, fit and materials work, it becomes easier to focus on the game. This applies whether practising, playing with friends or simply enjoying a round without distractions.

He prefers styles that feel lightweight, move naturally with the body and maintain a clean, classic look. This suits a player who is not driven by trends, but by function, quality and a steady confidence in what he wears.

"I feel well dressed in Lexton Links. It is comfortable to play in, and the quality is very good."

As an ambassador, Lasse represents the values Lexton Links stands for: reliability, quality, respect for the sport and products that last over time. His background adds weight to the brand, and his current connection to golf makes the partnership relevant.

Lasse Svan on the golf course wearing Lexton Links

Why Lasse chooses Lexton Links

→	Comfort throughout the round	—	For Lasse, golf clothing must feel right from tee to green. It should be comfortable to wear without drawing attention during play.
→	Quality that lasts	—	As a former elite athlete, he values well-made products. Materials, fit and finish must remain consistent even with repeated use.
→	A simple and reliable look	—	He prefers a clean style that suits the setting of golf. It should be classic, relaxed and easy to feel comfortable in.
→	Clothing that keeps the focus on the game	—	On the course, he wants to focus on the experience and the game itself. He therefore chooses clothing that performs without requiring attention.

10 questions for Lasse

How old were you when you started playing golf?

20 years

Which club did you start at?

Svendborg Golf Club

Lowest handicap to date?

11.9

Favourite club?

58-degree wedge

Favourite course in Denmark?

There are many — I choose Himmerland

Which course abroad would you most like to play?

Augusta

Foursome partner next Saturday?

Roger Federer

Best thing about golf?

No phones

Hole-in-one?

What do you like most about Lexton Links clothing?

I feel well dressed in Lexton Links. It is comfortable to play in and the quality is very good.